Every story has a beginning, every olive tree has a root. Tási, founded in 2023, by two cousins who were searching for a deeper purpose. With roots tracing back to ancient Sparta, our motivation came from our grandfather Taso who once grew acres of olive trees in Greece, where we took away our life lesson that hard work does not come easy. The olive tree, or more specifically an olive branch, symbolizes rebirth and peace, dating back to ancient Greek mythology. Our brand Tási symbolizes the rebirth of our women-owned family business. We strive for our business to be like the shoots that appear at an olive trees roots, growing peacefully. As olive trees are also known as the “tree of eternity” we want this brand to carry on our legacy. We appreciate the support from you to help our branches grow and flourish.

 

Our Mission

We're thrilled to guide you through a curated selection of clothing that embodies both confidence and sophistication! Here at Tási, our goal is to simplify shopping for everyone. Have you ever became frustrated navigating from store to store? After long lines, large crowds, and searching for sizes, you realize you can save the frustration by having all of your needs by the click of a button. Here at Tási, we believe in simplifying your shopping experience and making it more enjoyable, with everything at your convenience.

                               Shop simple. Shop Tasí.

Founders

Athena & Georgianna 

Fun fact: According to Greek mythology, the olive tree was brought into being by the goddess Athena who won a contest with Poseidon (god of the sea.) The prize was the patronage of a great city and would be won by whoever presented the city with the best gift. Poseidon struck the ground with his mighty trident and created a sea which although impressive, was too salty to drink. Athena, in a less dramatic style, knelt and planted something in the ground which grew into an olive tree. This turned out to be a much more useful gift. The tree produced not only food but oil for lighting, and wood for heat and building.

Athena won the contest and consequently the great city was named in her honor – Athens. Even today, an olive tree stands where this legendary contest took place, and it is said that all the olive trees in Athens are descended from the olive tree grown by Athena.